It’s
been a while since I wrote in my company blog due to full-time studying and
building my small business and working a full-time job. Today, my professor
asked for an assignment in social media marketing course. The assignment is to create a blog about a
product or service and I immediately though of my company blog Future Media Broadcasting and Productions (FMPRO). So,
I decided to go back to basics on the importance of having a blog for your
company. There
are 4 main reasons that comes to mind:
·
Drive traffic to your website and promote social media profiles
·
Increase your SEO ranking
·
Brand awareness and credibility
·
Customer relationships and building loyalty
First, driving
traffic to your website is important for engaging sales for your service and/or
products. In order to generate profits consumers must be informed of what it is
you offer and what makes your products or services beneficial to them and beat
competitors. Blogging can help consumers understand your mission provide insight
and inform them with incentives of informative free consulting. This can bring
prospects, can create leads, and drive traffic to the company's website and social
media profiles. Keeping in mind that your company's website is the foundation,
which social media profiles and links will drive traffic too. Blogging is one
of the tools that can help increase eyeballs by posting links with relevant
visuals of your blog to your social media sites, which leads traffic to your
website.
Next, blogging
increases Search Engine Optimization (SEO). With new up to date content and
quality multimedia your company can rank high in SEO beating out your competitors
in page results. In fact, the more active you are in presenting your company in
the World Wide Web the better your results in landing a top position when being
searched on search engines that use web crawlers and indexed data, which can be
determine by the algorithm.
Finally,
branding, credibility, customer relationship, and building loyalty is proven to
increase with blogging. Branding can help position your company as an industry
leader and help your company stand out from competitors. Have you ever heard a
song on the radio that really didn’t interest you but the radio plays was so
consist that you find yourself humming the melody. This is how branding works.
As you market your slogan logo and mission statement you are branding your
company and develops followers loyal consumers who believe in your products
and services. With blogging your company interest and branding it with the company's
logo, slogan, and mission statement you are branding the existence of a credible
organization, which provides excellent products and services for your
consumers. This can also help with reinventing the company's self image and
commenting back on feedback on your company’s products and or services as well
as building better consumer service. Overall building an awareness between your company's brand
and consumer relationship.
